The fashion icon Edward Enninful reflects on Today's Society: 'We Are Less Tolerant Now' Compared to the Nineties.
A serendipitous meeting during a tube journey in 1988 altered the path of a teenage Ghanaian immigrant to Britain. Scouted as a model, Edward Enninful was quickly drawn into the city's electric 1990s cultural landscape, evolving from mannequin to stylist and, before turning twenty, becoming the style editor of the publication i-D.
"That time was the peak of the YBA movement – Jay Jopling, Tracey Emin. I met Kate Moss at a casting," he states. "Then I met Naomi for a cover, and I felt we’d be great friends. We all socialised across disciplines. Friday bled into Saturday into Sunday. I yearn for that energy."
Although Enninful appears wistful, he is not the only one. Lately, a longing look back of the 1990s has become pervasive. However in the intervening decades, Enninful feels a profound shift. "I feel, we’re more divided now than we were in the 90s," he observes. "It’s not even this country – it’s everywhere."
A Cultural Backslide
This change is difficult to overlook: the resurgence of populist movements, the pushback against social awareness, and the return of Eurocentric beauty standards. Replacing the optimism of the previous decade, today a more divisive political figure stands as a possible leader. Furthermore, the British flag, once an emblem of cultural optimism, has become contentious again.
According to Enninful, the response has long been to celebrate culture in all its multifaceted forms. This was the core philosophy behind his landmark issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, featuring a diverse array of influential figures from politics.
"Individuals with a platform should wield it," he comments, referring to those editorial decisions. "There is much discussion about immigration; I wouldn't be here if Britain hadn't been a open country, if it did not offer my family a home and an education. That’s the Britain I always loved. I trust this period will end."
A New Wave of Consciousness
He takes comfort in the younger generation: "They’re much more aware than we were. They discuss unconscious bias – I was not even aware what that was."
Those early experiences would define a groundbreaking career marked by boldness and diversity. Enninful made history as the first male, first Black editor, first openly gay person, and first disabled gay man of colour to take the helm at British Vogue. His time featured historic front pages showcasing models of colour, curvy models, older individuals, and people from varied communities. Significantly, sales increased.
"Ignoring large portions of the population, it’s more than that you’re not being inclusive – it’s bad for business," he explains.
Launching a Creative Venture
He has since founded his creative company EE72 and its flagship publication, 72, his first major project since moving on from his former post. He states his aim to continue being a "change-maker".
"I’ve always questioned the conventional wisdom. I was born and raised in a place where everybody was black – the physicians, the attorneys, the leader. Then we came to England, without funds, and I found myself on the margins. I was very shy. My teachers said I’d achieve nothing. Me and my brothers were harassed under the Sus laws … all that gave me a sense of being both an insider and outsider."
Defying the caricature of fashion editors as loud and highly strung, Enninful is calm and exudes calm. His journey has involved adversity, including well-documented battles with mental health and substance use.
He has also undergone significant health issues, having had multiple operations on his eyes, leading to limited vision. "I endured such a time of fear for two years, not working, anxious I was going to lose my sight. It’s similar to PTSD; you just exist in a state of dread 24/7. I thought, if this ever ends, I’m just going to embrace every opportunity that I was so scared to do. I’m not going to confine myself to just being an editor or a fashion person."
The Tate Britain Exhibition
This drive to fit into a box has propelled him outside the industry that established him. He is now putting together a significant 1990s exhibition at Tate Britain, featuring work by a host of pivotal artists and photographers from the era. The show, he says, aims to evoke the decade's interdisciplinary energy – and highlight those who lacked adequate attention at the time.
"Galleries often failed to shine a light on the right artists because they weren't of the traditional credentials," he comments.
This project itself operates on a different strategy, rejecting traditional advertising in favour of integrated partnerships. "The question is, what can we create collaboratively? Is it an event, a podcast? The magazine is a piece within a broader vision."
A Testament to Resilience
Today, Enninful operates as one of the world's most influential cultural influencers. His path, he feels, is a testament to the power of pursuing your passions.
How would the Edward of the 90s make of the Edward of today? He laughs heartily. "He would be astonished, but he’d be proud. In those days I was anti-establishment. I didn't think institutions like Tate were within my reach."
He reflects. "Nothing is assumed. We lost our home, we fled our country. I almost lost my vision. So fear is not a factor. People have doubted me my entire life. But no obstacle is too great once I’ve decided to do something."